"
10. Understand your business.
9. Possess competitive intelligence/knowledge.
8. Provide ongoing support after the sale.
7. Have a strong technical background.
6. Are aware of business trends.
5. Offer solutions to problems rather than meet sales quotas.
4. Provide a high level of service.
3. Are honest and trustworthy.
2. Can think long term.
And most important,
1. Deliver on their promises."
I have been always fascinated by sales and marketing. As a matter of fact, selling PBX systems in Delhi was my first job right after college. And throughout my career, I "lived" close to sales people in every organizations I was a part of. By the way, I even took sales into my own hands occasionally when it became necessary. Of course, these experiences do not make me an expert in sales but I feel like someone who can somewhat understand the list and express my opinion on the same.
Even with all the 9 qualities, I have seen sales people failing to “Deliver on their promises". In my experience the main reason is, failure to represent the organization based on the true capabilities due to either (a) mostly, lack of solid understanding of the true capabilities (b)sometimes, intentional falsification of the true capabilities. Of course, second one can be classified as "greedy" sales approach. However, the first one stems from the sales guy who often does not take time to understand the production arm of the organization. In other words, the sales guy try to live in the penthouse and does not attempt "live" close by production people who lives on the first floor. Please note that in IT centric organizations, where IT and operations are separated but both play vital part in the delivery, sales tend to "live" even farther from IT. And therefore the problem is more prevalent in those organizations where IT is plays a critical role in the final delivery of the product. I have seen this problem even with sales persons who seems to "understand the business" and appears to have a "strong technical background".
May be, a solution can be found in thoroughly engaging a representative of IT in the entire sales process along with representatives from other departments. I know, I am not offering a solution that is unknown or earth-shattering. However, how many organizations you know that has an IT rep from "the first floor" engaged in the sales process along with sales guys from penthouses?
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GigiJK, A Techie for life.
http://gigijk.com/.
http://www.linkedin.com/in/gigijk
9. Possess competitive intelligence/knowledge.
8. Provide ongoing support after the sale.
7. Have a strong technical background.
6. Are aware of business trends.
5. Offer solutions to problems rather than meet sales quotas.
4. Provide a high level of service.
3. Are honest and trustworthy.
2. Can think long term.
And most important,
1. Deliver on their promises."
I have been always fascinated by sales and marketing. As a matter of fact, selling PBX systems in Delhi was my first job right after college. And throughout my career, I "lived" close to sales people in every organizations I was a part of. By the way, I even took sales into my own hands occasionally when it became necessary. Of course, these experiences do not make me an expert in sales but I feel like someone who can somewhat understand the list and express my opinion on the same.
Even with all the 9 qualities, I have seen sales people failing to “Deliver on their promises". In my experience the main reason is, failure to represent the organization based on the true capabilities due to either (a) mostly, lack of solid understanding of the true capabilities (b)sometimes, intentional falsification of the true capabilities. Of course, second one can be classified as "greedy" sales approach. However, the first one stems from the sales guy who often does not take time to understand the production arm of the organization. In other words, the sales guy try to live in the penthouse and does not attempt "live" close by production people who lives on the first floor. Please note that in IT centric organizations, where IT and operations are separated but both play vital part in the delivery, sales tend to "live" even farther from IT. And therefore the problem is more prevalent in those organizations where IT is plays a critical role in the final delivery of the product. I have seen this problem even with sales persons who seems to "understand the business" and appears to have a "strong technical background".
May be, a solution can be found in thoroughly engaging a representative of IT in the entire sales process along with representatives from other departments. I know, I am not offering a solution that is unknown or earth-shattering. However, how many organizations you know that has an IT rep from "the first floor" engaged in the sales process along with sales guys from penthouses?
----------------------------------------------------------------------
GigiJK, A Techie for life.
http://gigijk.com/.
http://www.linkedin.com/in/gigijk